Information about SAP AG
VISION, MISSION, AND STRATEGY
SAP was founded in 1972 and is the world leader in enterprise applications in terms of software and software-related service revenue, and the world’s third-largest independent software manufacturer based on market capitalization. With more than 232,000 customers in over 180 countries, the SAP Group includes subsidiaries in every major country and employs more than 64,000 people.
SAP Strategy: Innovative Solutions for Real-Time Business
SAP seeks to secure the growth of the company primarily through organic innovation of its portfolio product and solutions, focusing on market-leading innovation in five market categories – Applications, Analytics, Cloud, Mobile, and Database and Technology – powered by SAP HANA. It intends to increase its market leadership in the existing market categories of applications, analytics, and mobile, and to position SAP as a market leader in the new categories of cloud and database and technology.
BUSINESS ACTIVITY AND ORGANIZATION
The legal corporate name is SAP AG and is headquartered in Walldorf, Germany. Its management reporting breaks the business activities down into two divisions, On-Premise and Cloud, which are further divided into operating segments. The On-Premise division is comprised of two operating segments, On-Premise Products and On-Premise Services. The Cloud division is also comprised of two operating segments, Cloud Applications and Ariba. As of December 31, 2012, SAP AG controlled directly or indirectly 267 subsidiaries.
PORTFOLIO OF PRODUCTS, SOLUTIONS, AND SERVICES
Innovative Solutions for Real-Time Business
SAP’s products and services are packaged into end-to-end solutions that include innovations from five market categories. These solutions aim to help customers run better by addressing complex business problems or opportunities and helping customers gain a competitive advantage in an ever changing world.
Products
SAP develops innovative products in five market categories: Applications, Analytics, Cloud, Mobile, and Database and Technology.
SAP was founded in 1972 and is the world leader in enterprise applications in terms of software and software-related service revenue, and the world’s third-largest independent software manufacturer based on market capitalization. With more than 232,000 customers in over 180 countries, the SAP Group includes subsidiaries in every major country and employs more than 64,000 people.
SAP Strategy: Innovative Solutions for Real-Time Business
SAP seeks to secure the growth of the company primarily through organic innovation of its portfolio product and solutions, focusing on market-leading innovation in five market categories – Applications, Analytics, Cloud, Mobile, and Database and Technology – powered by SAP HANA. It intends to increase its market leadership in the existing market categories of applications, analytics, and mobile, and to position SAP as a market leader in the new categories of cloud and database and technology.
BUSINESS ACTIVITY AND ORGANIZATION
The legal corporate name is SAP AG and is headquartered in Walldorf, Germany. Its management reporting breaks the business activities down into two divisions, On-Premise and Cloud, which are further divided into operating segments. The On-Premise division is comprised of two operating segments, On-Premise Products and On-Premise Services. The Cloud division is also comprised of two operating segments, Cloud Applications and Ariba. As of December 31, 2012, SAP AG controlled directly or indirectly 267 subsidiaries.
PORTFOLIO OF PRODUCTS, SOLUTIONS, AND SERVICES
Innovative Solutions for Real-Time Business
SAP’s products and services are packaged into end-to-end solutions that include innovations from five market categories. These solutions aim to help customers run better by addressing complex business problems or opportunities and helping customers gain a competitive advantage in an ever changing world.
Products
SAP develops innovative products in five market categories: Applications, Analytics, Cloud, Mobile, and Database and Technology.
Applications
SAP’s leadership in enterprise applications has been the core competence and continues to fuel its growth for the future.
SAP Business Suite is a business process platform that helps companies run better and simpler every day.
The core software applications of SAP Business Suite are described below:
• The SAP ERP application supports critical business processes, such as finance and human capital management.
• The SAP Customer Relationship Management (SAP CRM) application improves streamlined interaction with customers with integrated social media and mobile device support.
• The SAP Product Lifecycle Management (SAP PLM) application manages the product and asset lifecycle across the extended supply chain, freeing the product innovation process from organizational constraints.
• The SAP Supplier Relationship Management (SAP SRM) application supports key procurement activities.
• The SAP Supply Chain Management (SAP SCM) application helps adapt company-specific supply chain processes to the rapidly changing competitive environment.
SAP Business Suite powered by SAP HANA is the next generation of SAP business suite that captures and analyzes data in real time on a single in-memory platform that empowers customers to run their business in real time within the window of opportunity to transact, analyze, and predict instantly and proactively in an unpredictable world. This gives companies the ability to translate real-time insights into action immediately, while removing the complexity of redundant system data. Customers can now manage all mission-critical business processes, such as planning, execution, reporting, and analysis, in real time using the same relevant live data.
SAP’s leadership in enterprise applications has been the core competence and continues to fuel its growth for the future.
SAP Business Suite is a business process platform that helps companies run better and simpler every day.
The core software applications of SAP Business Suite are described below:
• The SAP ERP application supports critical business processes, such as finance and human capital management.
• The SAP Customer Relationship Management (SAP CRM) application improves streamlined interaction with customers with integrated social media and mobile device support.
• The SAP Product Lifecycle Management (SAP PLM) application manages the product and asset lifecycle across the extended supply chain, freeing the product innovation process from organizational constraints.
• The SAP Supplier Relationship Management (SAP SRM) application supports key procurement activities.
• The SAP Supply Chain Management (SAP SCM) application helps adapt company-specific supply chain processes to the rapidly changing competitive environment.
SAP Business Suite powered by SAP HANA is the next generation of SAP business suite that captures and analyzes data in real time on a single in-memory platform that empowers customers to run their business in real time within the window of opportunity to transact, analyze, and predict instantly and proactively in an unpredictable world. This gives companies the ability to translate real-time insights into action immediately, while removing the complexity of redundant system data. Customers can now manage all mission-critical business processes, such as planning, execution, reporting, and analysis, in real time using the same relevant live data.
Analytics
Analytics solutions from SAP enable decision makers at all levels of the business to have a more profound impact on their organizations, and include the following categories:
• SAP BusinessObjects business intelligence (BI) solutions enable users to interact with business information and obtain answers to ad hoc questions without advanced knowledge of the underlying data sources.
• SAP solutions for enterprise performance management (EPM) help companies improve performance, organizational agility, and decision making.
• SAP solutions for governance, risk, and compliance (GRC) provide organizations with a real-time approach to managing governance, risk, and compliance across heterogeneous environments.
• Applied analytics solutions address challenges in specific industries and lines of business.
• Edge solutions for small and midsize enterprises are editions of business intelligence and enterprise performance management solutions for growing midsize companies.
• SAP Crystal solutions are business intelligence solutions designed for small businesses, addressing essential BI requirements.
Analytics solutions from SAP enable decision makers at all levels of the business to have a more profound impact on their organizations, and include the following categories:
• SAP BusinessObjects business intelligence (BI) solutions enable users to interact with business information and obtain answers to ad hoc questions without advanced knowledge of the underlying data sources.
• SAP solutions for enterprise performance management (EPM) help companies improve performance, organizational agility, and decision making.
• SAP solutions for governance, risk, and compliance (GRC) provide organizations with a real-time approach to managing governance, risk, and compliance across heterogeneous environments.
• Applied analytics solutions address challenges in specific industries and lines of business.
• Edge solutions for small and midsize enterprises are editions of business intelligence and enterprise performance management solutions for growing midsize companies.
• SAP Crystal solutions are business intelligence solutions designed for small businesses, addressing essential BI requirements.
Mobile
With SAP Mobile, customers can deliver secure, real-time, business-critical information to their ecosystems of employees, partners, and customers – on mobile devices. SAP mobile development platform creates many opportunities for its partners to develop customized applications for their employees and customers.
SAP mobile solutions include:
• SAP Mobile Platform (includes Sybase Unwired Platform): Provides the tools needed to support mobile initiatives across an enterprise. It provides a development platform (SDK) that is consistent, but adaptable, enabling customers to develop apps for various mobile devices deployed.
• SAP Afaria: Enables companies to better manage and secure all critical data on, and transmitted by, mobile devices.
• Sybase 365: Interoperability services that simplify the deployment and delivery of inter-operator messaging over incompatible networks, protocol stacks, and handsets among mobile operators worldwide.
• Additionally, SAP is innovating consumer-facing applications that help improve people’s lives. These innovations include the Care Circles mobile app to improve how patients, healthcare providers, and family members optimize treatment strategies; the Recalls Plus mobile app to help parents monitor recalls on children’s items via social media; the Charitable Transformation (ChariTra) online network to match volunteers with people and organizations in need for their time, skills, or resources; and the TwoGo by SAP service that connects people so they can share rides and carpool together.
With SAP Mobile, customers can deliver secure, real-time, business-critical information to their ecosystems of employees, partners, and customers – on mobile devices. SAP mobile development platform creates many opportunities for its partners to develop customized applications for their employees and customers.
SAP mobile solutions include:
• SAP Mobile Platform (includes Sybase Unwired Platform): Provides the tools needed to support mobile initiatives across an enterprise. It provides a development platform (SDK) that is consistent, but adaptable, enabling customers to develop apps for various mobile devices deployed.
• SAP Afaria: Enables companies to better manage and secure all critical data on, and transmitted by, mobile devices.
• Sybase 365: Interoperability services that simplify the deployment and delivery of inter-operator messaging over incompatible networks, protocol stacks, and handsets among mobile operators worldwide.
• Additionally, SAP is innovating consumer-facing applications that help improve people’s lives. These innovations include the Care Circles mobile app to improve how patients, healthcare providers, and family members optimize treatment strategies; the Recalls Plus mobile app to help parents monitor recalls on children’s items via social media; the Charitable Transformation (ChariTra) online network to match volunteers with people and organizations in need for their time, skills, or resources; and the TwoGo by SAP service that connects people so they can share rides and carpool together.
Cloud
SAP’s 2012 acquisitions of SuccessFactors and Ariba have allowed it to combine powerful assets from all three companies – including innovative solutions, content and analytics, process expertise, access to a robust business network, and enterprise mobility – to build a comprehensive cloud computing portfolio.
SAP cloud applications and suites are delivered as software-as-a-service (SaaS), in which customers pay a subscription fee to use the software. The cloud offerings are designed to optimize a company’s most critical assets:
• People: The SuccessFactors Business Execution (BizX) suite enables companies to align employee performance with overall corporate objectives.
• Money: SAP Financials OnDemand and SAP Travel OnDemand solutions manage key financial processes.
• Customers: A suite of applications that manages all aspects of customer interaction – sales, service, marketing – while employing next-generation social capabilities.
• Suppliers: The offering includes solutions for end-to-end strategic sourcing and procurement processes to enable efficient purchasing decisions.
• Suites: SAP Business ByDesign and the SAP Business One OnDemand solution provide a full cloud suite for subsidiaries and small business, respectively.
SAP HANA Cloud is a platform-as-a-service (PaaS) designed to help customers, independent software vendors (ISVs), and partners rapidly create innovative software applications to succeed in a world increasingly characterized by enterprise mobility, and social and collaborative business networks. SAP HANA Cloud is powered by SAP HANA, which means it helps customers analyze data at the speed necessary to sense and respond to changes in their business networks.
The Ariba portfolio combines cloud-based applications with the world’s largest Web-based business-to-business commerce network, and is used by companies around the globe. Businesses of all sizes use the Ariba Network to connect to their trading partners from any Internet-connected computer or mobile device to buy, sell, and manage their cash efficiently and effectively.
SAP’s 2012 acquisitions of SuccessFactors and Ariba have allowed it to combine powerful assets from all three companies – including innovative solutions, content and analytics, process expertise, access to a robust business network, and enterprise mobility – to build a comprehensive cloud computing portfolio.
SAP cloud applications and suites are delivered as software-as-a-service (SaaS), in which customers pay a subscription fee to use the software. The cloud offerings are designed to optimize a company’s most critical assets:
• People: The SuccessFactors Business Execution (BizX) suite enables companies to align employee performance with overall corporate objectives.
• Money: SAP Financials OnDemand and SAP Travel OnDemand solutions manage key financial processes.
• Customers: A suite of applications that manages all aspects of customer interaction – sales, service, marketing – while employing next-generation social capabilities.
• Suppliers: The offering includes solutions for end-to-end strategic sourcing and procurement processes to enable efficient purchasing decisions.
• Suites: SAP Business ByDesign and the SAP Business One OnDemand solution provide a full cloud suite for subsidiaries and small business, respectively.
SAP HANA Cloud is a platform-as-a-service (PaaS) designed to help customers, independent software vendors (ISVs), and partners rapidly create innovative software applications to succeed in a world increasingly characterized by enterprise mobility, and social and collaborative business networks. SAP HANA Cloud is powered by SAP HANA, which means it helps customers analyze data at the speed necessary to sense and respond to changes in their business networks.
The Ariba portfolio combines cloud-based applications with the world’s largest Web-based business-to-business commerce network, and is used by companies around the globe. Businesses of all sizes use the Ariba Network to connect to their trading partners from any Internet-connected computer or mobile device to buy, sell, and manage their cash efficiently and effectively.
Database and Technology
SAP database and technology portfolio provides a comprehensive approach to the orchestration of business applications, no matter how the applications are deployed. Furthermore, SAP harnesses the power of in-memory databases with SAP HANA, which is the data foundation for the next generation of high-performance in-memory computing solutions. The portfolio includes:
• SAP HANA: Deployable as an on-premise appliance or in the cloud, SAP HANA combines an in-memory database with an in-memory application server running on in-memory optimized hardware appliances. At the foundation of this product portfolio is SAP HANA, an in-memory computing technology that simplifies and streamlines complex and expensive IT architectures. SAP HANA helps customers process massive amounts of data, and delivers information at unprecedented speeds. SAP HANA is an open platform, adaptable and extensible, enabling customers to create previously unimaginable applications and to rethink and envision new ways to run their businesses. Furthermore, SAP HANA is a platform for applications developed by SAP ecosystem and partners.
• SAP NetWeaver: Technology platform that integrates information and business processes across technologies and organizations. SAP NetWeaver facilitates the easy integration of SAP software with heterogeneous system environments, third-party solutions, and external business partners.
• SAP NetWeaver Business Warehouse: Data warehouse that provides a complete view of a company and the tools needed to make the right decisions, optimize processes, and measure strategic success.
• SAP Sybase IQ: Analytics server designed specifically for advanced analytics, data warehousing, and BI environments.
• SAP Sybase Event Stream Processor (SAP Sybase ESP): High-performance, complex event processing engine designed to analyze streams of business event information in real time and used to create strategic advantage in low-latency applications for financial trading, smart grids, and telecommunications
• SAP Sybase Adaptive Server Enterprise (SAP Sybase ASE): High-performance relational database management system for mission-critical, data-intensive transactional environments. It is optimized for use with SAP Business Suite.
• SAP Sybase SQL Anywhere: Mobile, embedded, and cloud-enabled fully relational database that is embedded in more than 10 million installations worldwide, from laptops to tablets to smartphones
In addition, SAP virtualization and cloud management offerings help SAP customers automate SAP systems and landscapes operation, improve business agility, and reduce the total cost of ownership (TCO).
SAP database and technology portfolio provides a comprehensive approach to the orchestration of business applications, no matter how the applications are deployed. Furthermore, SAP harnesses the power of in-memory databases with SAP HANA, which is the data foundation for the next generation of high-performance in-memory computing solutions. The portfolio includes:
• SAP HANA: Deployable as an on-premise appliance or in the cloud, SAP HANA combines an in-memory database with an in-memory application server running on in-memory optimized hardware appliances. At the foundation of this product portfolio is SAP HANA, an in-memory computing technology that simplifies and streamlines complex and expensive IT architectures. SAP HANA helps customers process massive amounts of data, and delivers information at unprecedented speeds. SAP HANA is an open platform, adaptable and extensible, enabling customers to create previously unimaginable applications and to rethink and envision new ways to run their businesses. Furthermore, SAP HANA is a platform for applications developed by SAP ecosystem and partners.
• SAP NetWeaver: Technology platform that integrates information and business processes across technologies and organizations. SAP NetWeaver facilitates the easy integration of SAP software with heterogeneous system environments, third-party solutions, and external business partners.
• SAP NetWeaver Business Warehouse: Data warehouse that provides a complete view of a company and the tools needed to make the right decisions, optimize processes, and measure strategic success.
• SAP Sybase IQ: Analytics server designed specifically for advanced analytics, data warehousing, and BI environments.
• SAP Sybase Event Stream Processor (SAP Sybase ESP): High-performance, complex event processing engine designed to analyze streams of business event information in real time and used to create strategic advantage in low-latency applications for financial trading, smart grids, and telecommunications
• SAP Sybase Adaptive Server Enterprise (SAP Sybase ASE): High-performance relational database management system for mission-critical, data-intensive transactional environments. It is optimized for use with SAP Business Suite.
• SAP Sybase SQL Anywhere: Mobile, embedded, and cloud-enabled fully relational database that is embedded in more than 10 million installations worldwide, from laptops to tablets to smartphones
In addition, SAP virtualization and cloud management offerings help SAP customers automate SAP systems and landscapes operation, improve business agility, and reduce the total cost of ownership (TCO).
Solutions
SAP combines products into end-to-end industry and line-of-business solutions to enable its customers address their most pressing business issues. SAP industry-specific solutions comprise products across all five market categories – Applications, Analytics, Cloud, Mobile, and Database and Technology and the line-of-business solutions represent a complete offering across on-premise, on-demand, on-device, social, and analytics assets.
A prime example of the power of this combination is the new SAP 360 Customer solution. It harnesses the power of in-memory computing, cloud, enterprise mobility, analytics, and collaboration, and allows organizations to engage with their customers and end consumers beyond the traditional SAP CRM.
Solutions for Lines of Business
SAP line-of-business solutions are relevant across all industries, and include the following 11 lines of business:
Solutions for Industries
In 2012, SAP supported enterprises in 24 industries with solution portfolios that enable industry best-practice processes. In 2013, it also added sports and entertainment as another industry to SAP portfolio, and it is currently building up that portfolio of offerings, which includes the SAP Sports and Entertainment management solution, as well as an array of mobile apps used by athletes, coaches, and spectators for sailing, tennis, and professional team sports.
SAP combines products into end-to-end industry and line-of-business solutions to enable its customers address their most pressing business issues. SAP industry-specific solutions comprise products across all five market categories – Applications, Analytics, Cloud, Mobile, and Database and Technology and the line-of-business solutions represent a complete offering across on-premise, on-demand, on-device, social, and analytics assets.
A prime example of the power of this combination is the new SAP 360 Customer solution. It harnesses the power of in-memory computing, cloud, enterprise mobility, analytics, and collaboration, and allows organizations to engage with their customers and end consumers beyond the traditional SAP CRM.
Solutions for Lines of Business
SAP line-of-business solutions are relevant across all industries, and include the following 11 lines of business:
- Marketing
- Sales
- Customer service
- Procurement
- Supply chain management
- Manufacturing
- R & D and engineering
- Information technology
- Finance and controlling
- Human resources
- Corporate strategy and sustainability
Solutions for Industries
In 2012, SAP supported enterprises in 24 industries with solution portfolios that enable industry best-practice processes. In 2013, it also added sports and entertainment as another industry to SAP portfolio, and it is currently building up that portfolio of offerings, which includes the SAP Sports and Entertainment management solution, as well as an array of mobile apps used by athletes, coaches, and spectators for sailing, tennis, and professional team sports.
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Industry Sector: Discrete manufacturing
Industry Portfolio SAP for Aerospace & Defense SAP for Automotive SAP for High Tech SAP for Industrial Machinery & Components Industry Sector: Process manufacturing Industry Portfolio SAP for Chemicals SAP for Mill Products Industry Sector: Consumer products Industry Portfolio SAP for Consumer Products Industry Sector: Energy and natural resources Industry Portfolio SAP for Oil & Gas SAP for Mining SAP for Utilities Industry Sector: Energy and natural resources Industry Portfolio SAP for Oil & Gas SAP for Mining SAP for Utilities |
Industry Sector: Retail and wholesale distribution
Industry Portfolio SAP for Retail SAP for Wholesale Distribution Industry Sector: Public services Industry Portfolio SAP for Defense & Security SAP for Higher Education & Research SAP for Public Sector Industry Sector: Financial services Industry Portfolio SAP for Banking SAP for Insurance Industry Sector: Services Industry Portfolio SAP for Engineering, Construction & Operations SAP for Media SAP for Professional Services SAP for Telecommunications SAP for Transportation & Logistics Industry Sector: Health sciences Industry Portfolio SAP for Healthcare SAP for Life Sciences |
SAP Rapid Deployment Solutions
To enable companies to adopt innovations more quickly, SAP Rapid Deployment solutions combine preconfigured software and predefined services with content, such as SAP best practices, templates, tools, and business user enablement. By providing fixed price and scope implementation services, along with clear business outcomes based on proven best practices, SAP Rapid Deployment solutions deliver faster innovation to its customers and reduce implementation costs and risk.
Solutions for Small Businesses and Midsize Companies
SAP offers a number of targeted solutions for small businesses and midsize companies, including the SAP Business All-in-One solutions, the SAP Business One application, and Edge solutions, which combine business management and business intelligence software. For those who want the benefits of large-scale, integrated business management applications without a complex IT infrastructure, SAP Business ByDesign not only provides a cloud solution, but also a platform that customers can use to build their own solutions. SAP also offers solutions in the cloud, such as SuccessFactors Business Execution Suite, and Ariba’s procurement solutions and Business Network that are relevant for companies of all sizes, including small and midsize enterprises. Additionally, small businesses and midsize companies now have a new option in SAP Business One OnDemand, which is comprehensive, easy to consume, and available with transparent, predictable costs.
For more information about SAP’s portfolio of products, visit www.sap.com/solutions
SAP Services
SAP Services helps its customers maximize the value of their SAP investments by offering higher value realization, faster adoption of innovation, and higher efficiency in the implementation of its solutions. SAP Services covers the entire end-to-end application lifecycle, from a tight integration with its development organization, to accelerating innovation and continuous improvement of SAP software solutions, to complete risk and quality management of a customer’s current installations.
Software-Related Services
SAP Custom Development
SAP Custom Development specializes in building individualized software solutions that address the unique and mission-critical needs of its customers, and that fit seamlessly with existing SAP software. These offerings include custom development engagements, focused business solutions, and repeatable customer solutions – predefined solutions for niche business needs, as derived from best practices.
Maintenance and Support
SAP offers a comprehensive tiered maintenance and support model to on-premise customers on a global basis. This support offering primarily includes SAP Standard Support and SAP Enterprise Support. The vast majority of customers choose SAP Enterprise Support.
• SAP Enterprise Support: SAP's premier maintenance and support offering. Extending far beyond everyday technical support, this offering is designed as a strategic, long-term partnership with our customers – one that focuses on helping them succeed today and in the future.
• SAP Standard Support: SAP's basic support offering, delivering knowledge, tools, and functions that help customers implement, maintain, and enhance their SAP solutions.
SAP’s support portfolio also contains two additional premium maintenance offerings:
• SAP MaxAttention: Highest level of engagement offered by SAP's support organization, and a strategic engagement for continuous business and co-innovation with customers. SAP MaxAttention also provides support with custom solutions, specialized solution architectures, and engineering expertise.
• SAP ActiveEmbedded: Enhanced engagement services for optimizing solutions and accelerating adoption of technologies (including SAP HANA and mobile solutions) without disrupting customer businesses.
SAP offers standard support to every customer as part of their subscription to its cloud products. Standard support is designed to help its customers get real value out of SAP Cloud products. Furthermore, customers have the option of choosing premium and platinum support. In the premium and platinum offerings, customers have access to a dedicated support account manager who has an in-depth understanding of customer business processes and objectives.
Professional Services
Consulting Services
SAP offer's consulting services for the planning, implementation, and optimization phase of its business solutions. SAP is able to provide the services with a strong industry focus and can also deliver solutions at functional or departmental levels. SAP consultants engage in the following:
• Business transformation services, such as executive advisory services, value partnerships, and business process and platform services
• IT transformation services that seek to reduce customer TCO with tangible business value accompanied by reduced effort and costs
• Next-generation services that provide specific expertise on the implementation and use of SAP HANA, mobile, analytics, and database and technology solutions.
• Performance and insight optimization services that provide analysis and modeling of business challenges to introduce innovative business processes
• Business applications services that provide highly engineered solutions to customers’ application and analytics needs
• Project and program management and risk management, as well as quality assurance services across the solution landscape, which include optimizing solutions following merger and acquisition activities or divestiture of business units
• Rapid-deployment solutions and engineered services provide pre-defined outcomes services that speed the time to value for SAP customers.
Education Services
SAP Education offers a complete portfolio of multimodal learning that covers the learning needs of single individuals and organizations, including training-needs analysis, certification assessments, learning software, and tools. SAP provide a consistent curriculum for learners around the world and deliver these offerings through a number of delivery models, including online e-learning, virtual live classroom, learning on demand, and classroom training. Every year, more than 500,000 individuals are trained by SAP Education, making it one of the largest IT training organizations in the world.
For more information about SAP Services, visit www.sap.com/services-and-support
SALES, MARKETING, AND DISTRIBUTION
SAP’s primary engine of business development is its direct sales organizations. Sales go-to-market strategies are established at the global level and adapted and executed by the regional subsidiaries in a manner reflective of conditions in the individual countries. Customer-facing employees, in close collaboration with sales support and marketing employees, drive demand, build pipeline, and enhance relationships with customers within all of SAP’s target industries. An extension of its own sales organization, SAP’s extensive ecosystem of partners provides scalability to meet the demand for SAP innovation.
In addition, SAP has developed an independent sales and support force through independent value-added resellers and entered into partnerships with major system integration firms, telecommunication firms, and computer hardware providers to offer certain SAP Business Suite applications.
SAP establish partnerships with hardware and software suppliers, systems integrators, and third-party consultants with the goal of providing customers with a wide selection of third-party competencies. The role of the partner ranges from presales consulting for business solutions to the implementation of SAP software products to project management and end-user training for customers and, in the case of certain hardware and software suppliers, to technology support.
Beyond these partnerships, a significant amount of consulting and training regarding SAP solutions is handled by third-party organizations that have no formal relationship or partnership with SAP.
Traditionally, SAP sales model has been to charge a one-time, upfront license fee for a perpetual license to its software (without any rights to future products), which is typically installed at the customer site. SAP now also offers its solutions in the cloud under a subscription-based licensing model that entitles the customer to receive unspecified future software products.
SAP's marketing efforts cover large, multinational groups of companies as well as small and midsize enterprises and believes that its broad portfolio of solutions and services enables it to meet the needs of customers of all sizes and across industries.
RESEARCH AND DEVELOPMENT
Nothing is more essential to innovation than research and development. It is the source of discoveries that will shape the future for SAP and its customers. And it is a global effort that is highly collaborative, sharply focused on customer value, and led by the SAP Global Research and Development Network.
Research
By exploring emerging IT trends, SAP Global Research is a driver of innovation for SAP and its ecosystem. The unit explores promising ideas and turns them into prototypes, with the ultimate goal of creating product enhancements and new solutions. In addition, it strives to co-innovate in new ways with SAP customers, partners, start-ups, and entrepreneurs around the world to leverage the diverse knowledge, ability, and expertise that exist outside SAP’s internal organizations.
Based on recent findings, SAP Global Research developed scenarios that its customers will likely experience in the future, and derived several new research programs from those scenarios. Their immediate focus includes programs on digital manufacturing, the trillion node network, social business networks, and Big Data.
Contributing to talent development at SAP, SAP Global Research runs its own doctoral program, which is attracting top candidates who wish to work on their dissertations in a real-world business context. Following graduation, individuals with PhDs have the opportunity to work in academia or within SAP. This program has resulted in a number of new patents for our company.
Co-Innovation and Living Labs
To meet future challenges, SAP Global Research engages in co-innovation and applied research through a network of SAP Co-Innovation Labs and SAP Living Labs locations on each continent.
SAP Co-Innovation Labs offer an innovative co-development platform for partners and customers to collaborate with SAP product and field teams. Through these labs, SAP and key partners offer the latest engineering and system landscapes, fostering a variety of joint ecosystem projects.
SAP Living Labs are showcase centers attached to research hubs, and seek to provide hands-on, real-life settings to expand on trends in the market.
Initiatives and Results
Significant initiatives by SAP Global Research in 2012 include the following:
• SAP Precision Retailing: This cloud-based solution enables companies to influence consumer shopping behavior at the moment of decision by delivering individually personalized offers in real-time across multiple channels.
• SAP Screen Personas: This solution offers a new approach to personalizing classic SAP screens to create a consumer-grade user experience. It allows IT professionals and business users to simplify business application screens quickly and easily. SAP Screen Personas enable customers without programming skills or ABAP knowledge to improve the visual appeal, end-user productivity, and performance of SAP applications.
• Smart Port Logistics: Based on strong co-innovation with Hamburg Port Authority and Deutsche Telekom, this pilot project has resulted in a comprehensive IT platform designed to optimize both traffic and logistics in the Hamburg harbor. The Smart Port Logistics platform, based on cloud solutions, connects port-based companies, partners, and customers more closely. In addition, it incorporates mobile apps so that traffic information and port-related services may be accessed from mobile devices such as tablets and smartphones.
Development
Global Development, Local Focus
Most of SAP’s development personnel are located in one of 14 SAP Labs located in 12 countries across the world. Each lab consists of main locations that coordinate the activities of the smaller locations within the region. SAP Labs are situated in the major technology hubs in the world, providing SAP a strategic advantage by enabling it to innovate, address the needs of the local markets, scale operations, and attract a rich diversity of talents. In total, SAP has more than 100 locations where development takes place.
In 2012, SAP focused on further using design thinking techniques as an iterative innovation approach that focuses on the customer and supports the project teams during the development process. Design thinking complements the lean methodology by offering frameworks for collaboration and innovation. As a result, SAP continues to reduce development complexity and improve the development-to-market time for new products. During the development cycles, teams are in constant contact with customers through programs and special events, as well as through customer interactions at SAP`s Executive Briefing Centers. Customers come to the centers to talk directly with SAP’s technology leaders and experts, who, in turn, learn how to better serve the needs of our customers.
The SAP Labs network organization fosters a healthy and meaningful communication channel for SAP’s global management. Each lab is designed to function independently and act as a best-run business with a clear mission tailored to the local ecosystem. Labs in fast-growth markets have an additional focus on producing market-relevant solutions that readily meet the needs of the dynamically changing environments.
The following graphic depicts the SAP Global Research and Development Network and its main locations:
To enable companies to adopt innovations more quickly, SAP Rapid Deployment solutions combine preconfigured software and predefined services with content, such as SAP best practices, templates, tools, and business user enablement. By providing fixed price and scope implementation services, along with clear business outcomes based on proven best practices, SAP Rapid Deployment solutions deliver faster innovation to its customers and reduce implementation costs and risk.
Solutions for Small Businesses and Midsize Companies
SAP offers a number of targeted solutions for small businesses and midsize companies, including the SAP Business All-in-One solutions, the SAP Business One application, and Edge solutions, which combine business management and business intelligence software. For those who want the benefits of large-scale, integrated business management applications without a complex IT infrastructure, SAP Business ByDesign not only provides a cloud solution, but also a platform that customers can use to build their own solutions. SAP also offers solutions in the cloud, such as SuccessFactors Business Execution Suite, and Ariba’s procurement solutions and Business Network that are relevant for companies of all sizes, including small and midsize enterprises. Additionally, small businesses and midsize companies now have a new option in SAP Business One OnDemand, which is comprehensive, easy to consume, and available with transparent, predictable costs.
For more information about SAP’s portfolio of products, visit www.sap.com/solutions
SAP Services
SAP Services helps its customers maximize the value of their SAP investments by offering higher value realization, faster adoption of innovation, and higher efficiency in the implementation of its solutions. SAP Services covers the entire end-to-end application lifecycle, from a tight integration with its development organization, to accelerating innovation and continuous improvement of SAP software solutions, to complete risk and quality management of a customer’s current installations.
Software-Related Services
SAP Custom Development
SAP Custom Development specializes in building individualized software solutions that address the unique and mission-critical needs of its customers, and that fit seamlessly with existing SAP software. These offerings include custom development engagements, focused business solutions, and repeatable customer solutions – predefined solutions for niche business needs, as derived from best practices.
Maintenance and Support
SAP offers a comprehensive tiered maintenance and support model to on-premise customers on a global basis. This support offering primarily includes SAP Standard Support and SAP Enterprise Support. The vast majority of customers choose SAP Enterprise Support.
• SAP Enterprise Support: SAP's premier maintenance and support offering. Extending far beyond everyday technical support, this offering is designed as a strategic, long-term partnership with our customers – one that focuses on helping them succeed today and in the future.
• SAP Standard Support: SAP's basic support offering, delivering knowledge, tools, and functions that help customers implement, maintain, and enhance their SAP solutions.
SAP’s support portfolio also contains two additional premium maintenance offerings:
• SAP MaxAttention: Highest level of engagement offered by SAP's support organization, and a strategic engagement for continuous business and co-innovation with customers. SAP MaxAttention also provides support with custom solutions, specialized solution architectures, and engineering expertise.
• SAP ActiveEmbedded: Enhanced engagement services for optimizing solutions and accelerating adoption of technologies (including SAP HANA and mobile solutions) without disrupting customer businesses.
SAP offers standard support to every customer as part of their subscription to its cloud products. Standard support is designed to help its customers get real value out of SAP Cloud products. Furthermore, customers have the option of choosing premium and platinum support. In the premium and platinum offerings, customers have access to a dedicated support account manager who has an in-depth understanding of customer business processes and objectives.
Professional Services
Consulting Services
SAP offer's consulting services for the planning, implementation, and optimization phase of its business solutions. SAP is able to provide the services with a strong industry focus and can also deliver solutions at functional or departmental levels. SAP consultants engage in the following:
• Business transformation services, such as executive advisory services, value partnerships, and business process and platform services
• IT transformation services that seek to reduce customer TCO with tangible business value accompanied by reduced effort and costs
• Next-generation services that provide specific expertise on the implementation and use of SAP HANA, mobile, analytics, and database and technology solutions.
• Performance and insight optimization services that provide analysis and modeling of business challenges to introduce innovative business processes
• Business applications services that provide highly engineered solutions to customers’ application and analytics needs
• Project and program management and risk management, as well as quality assurance services across the solution landscape, which include optimizing solutions following merger and acquisition activities or divestiture of business units
• Rapid-deployment solutions and engineered services provide pre-defined outcomes services that speed the time to value for SAP customers.
Education Services
SAP Education offers a complete portfolio of multimodal learning that covers the learning needs of single individuals and organizations, including training-needs analysis, certification assessments, learning software, and tools. SAP provide a consistent curriculum for learners around the world and deliver these offerings through a number of delivery models, including online e-learning, virtual live classroom, learning on demand, and classroom training. Every year, more than 500,000 individuals are trained by SAP Education, making it one of the largest IT training organizations in the world.
For more information about SAP Services, visit www.sap.com/services-and-support
SALES, MARKETING, AND DISTRIBUTION
SAP’s primary engine of business development is its direct sales organizations. Sales go-to-market strategies are established at the global level and adapted and executed by the regional subsidiaries in a manner reflective of conditions in the individual countries. Customer-facing employees, in close collaboration with sales support and marketing employees, drive demand, build pipeline, and enhance relationships with customers within all of SAP’s target industries. An extension of its own sales organization, SAP’s extensive ecosystem of partners provides scalability to meet the demand for SAP innovation.
In addition, SAP has developed an independent sales and support force through independent value-added resellers and entered into partnerships with major system integration firms, telecommunication firms, and computer hardware providers to offer certain SAP Business Suite applications.
SAP establish partnerships with hardware and software suppliers, systems integrators, and third-party consultants with the goal of providing customers with a wide selection of third-party competencies. The role of the partner ranges from presales consulting for business solutions to the implementation of SAP software products to project management and end-user training for customers and, in the case of certain hardware and software suppliers, to technology support.
Beyond these partnerships, a significant amount of consulting and training regarding SAP solutions is handled by third-party organizations that have no formal relationship or partnership with SAP.
Traditionally, SAP sales model has been to charge a one-time, upfront license fee for a perpetual license to its software (without any rights to future products), which is typically installed at the customer site. SAP now also offers its solutions in the cloud under a subscription-based licensing model that entitles the customer to receive unspecified future software products.
SAP's marketing efforts cover large, multinational groups of companies as well as small and midsize enterprises and believes that its broad portfolio of solutions and services enables it to meet the needs of customers of all sizes and across industries.
RESEARCH AND DEVELOPMENT
Nothing is more essential to innovation than research and development. It is the source of discoveries that will shape the future for SAP and its customers. And it is a global effort that is highly collaborative, sharply focused on customer value, and led by the SAP Global Research and Development Network.
Research
By exploring emerging IT trends, SAP Global Research is a driver of innovation for SAP and its ecosystem. The unit explores promising ideas and turns them into prototypes, with the ultimate goal of creating product enhancements and new solutions. In addition, it strives to co-innovate in new ways with SAP customers, partners, start-ups, and entrepreneurs around the world to leverage the diverse knowledge, ability, and expertise that exist outside SAP’s internal organizations.
Based on recent findings, SAP Global Research developed scenarios that its customers will likely experience in the future, and derived several new research programs from those scenarios. Their immediate focus includes programs on digital manufacturing, the trillion node network, social business networks, and Big Data.
Contributing to talent development at SAP, SAP Global Research runs its own doctoral program, which is attracting top candidates who wish to work on their dissertations in a real-world business context. Following graduation, individuals with PhDs have the opportunity to work in academia or within SAP. This program has resulted in a number of new patents for our company.
Co-Innovation and Living Labs
To meet future challenges, SAP Global Research engages in co-innovation and applied research through a network of SAP Co-Innovation Labs and SAP Living Labs locations on each continent.
SAP Co-Innovation Labs offer an innovative co-development platform for partners and customers to collaborate with SAP product and field teams. Through these labs, SAP and key partners offer the latest engineering and system landscapes, fostering a variety of joint ecosystem projects.
SAP Living Labs are showcase centers attached to research hubs, and seek to provide hands-on, real-life settings to expand on trends in the market.
Initiatives and Results
Significant initiatives by SAP Global Research in 2012 include the following:
• SAP Precision Retailing: This cloud-based solution enables companies to influence consumer shopping behavior at the moment of decision by delivering individually personalized offers in real-time across multiple channels.
• SAP Screen Personas: This solution offers a new approach to personalizing classic SAP screens to create a consumer-grade user experience. It allows IT professionals and business users to simplify business application screens quickly and easily. SAP Screen Personas enable customers without programming skills or ABAP knowledge to improve the visual appeal, end-user productivity, and performance of SAP applications.
• Smart Port Logistics: Based on strong co-innovation with Hamburg Port Authority and Deutsche Telekom, this pilot project has resulted in a comprehensive IT platform designed to optimize both traffic and logistics in the Hamburg harbor. The Smart Port Logistics platform, based on cloud solutions, connects port-based companies, partners, and customers more closely. In addition, it incorporates mobile apps so that traffic information and port-related services may be accessed from mobile devices such as tablets and smartphones.
Development
Global Development, Local Focus
Most of SAP’s development personnel are located in one of 14 SAP Labs located in 12 countries across the world. Each lab consists of main locations that coordinate the activities of the smaller locations within the region. SAP Labs are situated in the major technology hubs in the world, providing SAP a strategic advantage by enabling it to innovate, address the needs of the local markets, scale operations, and attract a rich diversity of talents. In total, SAP has more than 100 locations where development takes place.
In 2012, SAP focused on further using design thinking techniques as an iterative innovation approach that focuses on the customer and supports the project teams during the development process. Design thinking complements the lean methodology by offering frameworks for collaboration and innovation. As a result, SAP continues to reduce development complexity and improve the development-to-market time for new products. During the development cycles, teams are in constant contact with customers through programs and special events, as well as through customer interactions at SAP`s Executive Briefing Centers. Customers come to the centers to talk directly with SAP’s technology leaders and experts, who, in turn, learn how to better serve the needs of our customers.
The SAP Labs network organization fosters a healthy and meaningful communication channel for SAP’s global management. Each lab is designed to function independently and act as a best-run business with a clear mission tailored to the local ecosystem. Labs in fast-growth markets have an additional focus on producing market-relevant solutions that readily meet the needs of the dynamically changing environments.
The following graphic depicts the SAP Global Research and Development Network and its main locations:
